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How Food Marketing is Making Us Sick and Fat with Dr. Sean Lucan

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So often doctors tell their patients, just eat less and exercise more. The patient who is overweight is often blamed and called a lazy glutton who doesn’t have enough willpower. Well, willpower is not enough. Patients aren’t simply lacking in self-discipline. They are not weak and lazy. Most of them are biologically addicted to sugar, and it’s no wonder! Willpower is not enough to stand up to easy, cheap, convenient food. We need more than willpower. We need solutions.

My guest on this week’s episode of The Doctor’s Farmacy is Dr. Sean Lucan, a practicing family physician in the Bronx treating children and adults. He is an award-winning NIH-funded investigator who has published numerous articles on food-related issues. Dr. Lucan and I talk about food environments—essentially how our surroundings dictate our food choices, and how OSBs (other storefront businesses, places like gyms, laundromats, the barbershop, etc…) are becoming a huge source of providing junk to both children and adults. It all comes down to this: grazing vs. grocery environments.

We also talk about food and beverage marketing to youth, and Dr. Lucan’s campaign to protect youth from dangerous marketing which led to a ban on alcohol advertising.

I hope you enjoy this episode as much as I did.

Dr. Hyman is an 11-time New York Times bestselling author, family physician and international leader in the field of Functional Medicine. His podcast, The Doctor's Farmacy, is a place for deep conversations about the critical issues of our time in the space of health, wellness, food and politics. New episodes are released every Wednesday here on YouTube, and wherever you listen to podcasts.

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13 Comments on How Food Marketing is Making Us Sick and Fat with Dr. Sean Lucan

  1. Such a great subject, getting into the interview now. Thanks again for the great content Dr. Hyman!

  2. Great topic. I have worked in the Food Grocery Business for 40 years and it is all about incentives and money. Many Corporations pay for space. You see soda in prime locations because they pay stores money up front. So if you have 100 stores that is a lot of money they receive that goes to the bottom line. Space on shelves and it’s location is based on money upfront received.

  3. The focus needs to be early education of children in schools. Taking children on tours regularly in the change of season on what to look for in proper eating and selections.

  4. “Poor” Americans with iPhones. Hilarious…

  5. Please explain how sugar can cause biological addiction. I do not understand the mechanism of how sugar alters the synapses and creates a dependency like heroin. How is sugar a neuromodulator?

    • For one thing, glycemic indexes of many foods are high. When your blood sugar level spikes, you are greeted with energy, but followed by a sleepy crash shortly thereafter, and become tired and sluggish. What makes you want that pick me up again? You guessed it, more sugar!

    • Mark Bousquet // 31st October 2018 at 9:38 pm // Reply

      Dopamine is released in the pleasure center of your brain every time you ingest sugar, snort cocaine, etc. Over time, the receptors will down regulate causing the ‘user’ to build up tolerance.

    • +snakesnarroz Can say the same for caffeine, which has a higher probability of being addictive, but it still doesn’t answer my question.

    • +Mark Bousquet Visiting Facebook releases dopamine, having sex releases dopamine, race car driving, etc. I don’t think receptors will die down because sugar gives you a bit of dopamine. Now the cocaine you mentioned, that does release a huge amount of dopamine, but it is also know to be a neuromodulator. The chemical makeup of cocaine does that, I don’t think sugar does that, if so, please show me.

  6. All one has to do is look around. When I was a kid you would see a few men with “pot bellies or beer bellies, whatever you want to call it. Now, its not just more prevalent– ie more than 5 out of 10 men have it, but the bellies are bigger. And sometimes even on otherwise thin men, ie, skinny arms, but large visceral fat around their abdomen. Our food is mostly toxic wherever you go. Here in FL Publix is everywhere. 90% of its food is crap! Look at our obesity rates. Also on the rise!

  7. As this video points out there are so many things wrong with the US!Its not as great a country as everyone thinks!Corruption is everywhere!

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