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Business in Africa is booming — but international companies are missing out, says emerging markets expert Nomava Zanazo. Rushing in without knowing their customers, businesses underestimate Africans and make costly assumptions about their diversity, preferences and buying power. Sharing the basics about what companies need to know to succeed on the continent, Zanazo debunks four myths and misunderstandings about Africa and its citizens — and invites businesses from overseas to share in its wealth … once they've done their research.
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LOVED EVERY SECOND OF THIS.
I’m so happy people from across the world are standing up and decoding myths ❤️
I’ve always wanted to understand more about Africa and it’s culture, have been super amused. Glad to come across this!
Nice man
Is it true that american army has photoelectron weapon that has an effect on brain?( x-ray laser capable of conveying electron )
I like her accent
Thank you so much! Your speech was very useful and interesting!
And once they figure out how to market to local African communities, apply those same principles to the US, as US cultures are also quite granular and very diverse and both businesses and customers would be better served if these facts were properly appreciated.
You are smart and brave, thanks for sharing 🙂
Doing business in South Africa means you need to be prepared to give away half your company to the black connected and this lady is obviously one of them defending the corrupt.Tsek
Loved this, so many still don’t understand that Africa isn’t one big country
Fact 5: you can dump oil in nature and get away with it. Talking about you DutchShell.
Okay, so she’s inviting foreigners to start business here (in Africa)?
First we start new businesses and take over all your larger existing ones, then we move into your local-politics.
In the end we will run your country like good old times, except, this time we were invited to take over.
That was really fascinating.. really glad to come across this.
Great speech we appreciate keep pushing and good luck
Great speech we appreciate keep pushing and good luck
Thanks for this beautiful presentation of the REAL AFRICA. These are concepts people really need to understand.
*No 1: Don’t Only Hope On Government For Income,*
*No 2: As An Individual Look For Different Self Income Not Only Waiting on Monthly Wages,*
*No 3: Always Save The Little You Can And Think Of What To Do With It When It Become Good For Capital.*
*It’s 100% Good To Have Different Ways To Gain Income*
*Because Government have failed us so therefore let’s try and survive*