China is a huge laboratory of innovation, says retail expert Angela Wang, and in this lab, everything takes place on people's phones. Five hundred million Chinese consumers — the equivalent of the combined populations of the US, UK and Germany — regularly make purchases via mobile platforms, even in brick-and-mortar stores. What will this transformation mean for the future of shopping? Learn more about the new business-as-usual, where everything is ultra-convenient, ultra-flexible and ultra-social.
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Omg, this is a nightmare! How on earth did China embrace the pop up ad, and the obligation to buy from them? Could this even work in an area that has been through the nightmare of ad malware? How predatory is that marketplace?
Sure, Dominos guarantee is nice, but who the heck wants to live in the world of on demand pop up ads?
Few decades ago, Chinese people were dirt poor, starving and had no money to spend at all. But after switching from communist market to capitalist, many of us are exposed to consumerism and finding out we actually have money to spend on things.
Which is fine. I am happy for the Chinese people in general. I want fair capitalism to happen. Given the history of aggressive advertising that I’ve grown up with in the States, I am very skeptical and weary of the way of Mobile Commerce. I hope that in a few years, you’ll show me that it’s not as bad as I fear.
it is better that you actually experience it and then give comments because the ‘pop up ads’ are not like what you image in your mind, they are really alright, you also can choose them. So no investigation, no stupid comment.
Seen the Chinese version? No. Seen a version of this, yes.. In America. It was experimental. It was removed within a month. No one here trusted them to not be traps. The chat embedded ads were not trustworthy. How soon do you think that thieves won’t find a way to game the Chinese system?
All it’s going to take is a concentrated effort by a few thieves to sour this honeymoon period.
the ‘chat embedded ads’ talked in the talk are from actual friends, people you know in real life posted them in the chatting app, not random company or people just shuffle in your mouth. Maybe people need to really know it before criticize it. Well, perhaps this is one of the reason US is dragged in e-commece now, do not want to change, do not want to adapt, do not want to accept or learn new things. New things might not always 100% perfect, but this is the curve for innovation.
How many earths do we need, if every country had the same shopping behaviour? Ridiculous!
If we live like americans 20 Earths
Yes, this just can’t be our future. We have to shop sustainable and with less waste. Everything we order has to be produced and every production is harming the environment.
how many shopping behaviors do we have on earth?
americans consumes more than 20 time than developing country’s people, even for now
FIY, americans are the problem because its only when everyone lives like americans that we need 20 earth.
The whole overconsumption is anti-environmental. It is an empty-headed lifestyle. I hope the whole thing collapses as the ridiculous fad it is.
the picture u tried to show is same in almost everywhere. its empty headed life-style, yes. this is what the world had bacome.
the collapse is inevitable.
Yeah,it’s ridiculous.but The Whole system is impressive.and unlike us,china is a fast changing country.literally,everything is changing everyday.we don’t even have hema a year before.now everyone is talking about it.we are gone take the good,and the bad will fade away.it’s the way we improve ourselves.nothing could be done just one time.
First we need to eliminate capitalism
Roedy Green If you want the earth to get better. Then change the way of life from you, stop all consumption of industrial supplies polluting the environment, if you can not, please shut up. Do not judge others on the moral high ground
That was Dystopian AF!
Maybe you should move to the middle east where the true dystopian environment is because the great US of A constantly kill millions of muslims and bomb innocent citizens
the only reason Alibaba is so dominant is because the Chinese government kicks out foreign companies as soon one of their big players makes a knockoff
The fact is that eBay came first then was defeated by Alibaba. Foreign companies don’t understand Chinese consumers and they lost. If you think foreign companies are superior you are wrong. Their old style strategy simply cannot compete with Ali and Tencent. Those foreign companies are as weak as their home country economy.
you should be aware of Amazon never left China
Amazon is in China okay?
Who cares Amazon in China? Amazon entered China in 2004 but its market share has been struggling for 1% for 14 years…wish Amazon can survive lol
ashley
Only reason? Hahaha!
Your understanding of e-commonce is so shallow that you should fuckoff from this comment section.
Nothing to be proud of !
Juval Kuerzi
Sour?
Htin Moe Sour Cream u mean?
Juval Kuerzi
Sweet&Sour pork. Delivery or pock up. It is all about choices.
Just after Amazon opened it’s ‘shop of the future’ in Seattle…
Though Amazon started in 1994, Amazon was an online bookstore and then later diversified into videos download and not in retailing of other things. It then copied Alibaba when Alibaba became very successful. Therefore, Amazon copied Alibaba and not the other way round.
You are just a hater. If Amazon can’t innovate and change the way of life in US, then shut up. It’s Amazon’s agenda problem, and stop blaming other when they ain’t growing as fast as other company
If Amazon is soooo powerful and innovative, then we should see a shift in America’s shopping style. But nope, nothing really changed in America for the past 10 years. Hater’s hate, let it be~
Camilla’s Camera
Amazon? What’s that? Never heard of it?
There’s no doubt that America is the inventor of e-commerce,and Alibaba copied the concept of E-bay and PayPal(not Amazon), I am a Chinese. This video is not to say China invented it, but said that how far we Chinese company achieved in this area and the influence of it.
So, let me understand that you are the kind of folks that take profit of people buying without even thinking? Do you even find it acceptable and even try to develop strategies to make people buy without even thinking? People should buy when they need something. That illusion of making people buy without they needing is way too problematic. Takes a great toll on the environment and make people think that through consumism they can attain happiness and completeness, when we already know that’s isn’t true. And of course will take a great toll on economy because all economy will be held by needs people don’t actually have. Fictitious needs are much less sustainable than true needs. So people have to be buying 25 pairs of shoes this year, and the urge is only to grow in these economics, so in the next year people should buy 30! The thing is, NO ONE NEEDS 25 PAIRS OF SHOES. That takes a great impact on the environment, as those aren’t easily degrated. And also takes a great toll because people buy one shoe that’ll break within couple months of use, as people are just forgetting to make things that last (that actually would be a shot on the foot, as if you make things that don’t last soon people will have to buy again). About consumerism, if you buy something, you feel good for some moments and then you start over and have to buy again and that’s a vicious circle. And people can also be caught in a wave of stress over the debts. People should be warned to buy when they need something to do something, if you had an idea of buying something when you are at the store, that’ll probably be a bad idea, because when you get home, you’ll have to deal with the day-to-day things and forget what all those great pictures you made of yourself at the store. So all those colourful pictures you made of yourself at the store when you had the idea, most of the times will vanish. The thing is, your mental setting at home isn’t the same as the mental setting at the store, so you should buy what your standard mental setting needs, so it can complete a task or make something. Buy when you’re at home and feel a need to do something. When to buy: I’m home, I want to learn German, I buy a dictionary. That’s different than: I’m at a beautiful bookstore and at that moment I think of learning German and so I “need” a dictionary. If are like the latter, you end up with a lot of useless objects you don’t give them purpose. The chances is that the dictionary bought when you thought of learning German while looking at those beautiful books will be forgotten when you get home. If you buy something you thought when you were at home, there’s way more chance you’ll actually use it. And so dengerous is ecommerce, when people actually buy on propagandas. I thought most of people actually tried their best to ignore propagandas, but that’s problematic how effective that actually is for many! Because if you’re reading something or trying to use the internet for research that’s absurd that in the page you are trying to read some articles, your attention have to dispute with videos, images moving in some propagandas.
Matheus Soares yes, we need ethic n east humble culture..
China is going through the transformation of consumerism, which is also experienced by west European and American in the post WWII era. It’s really not a new phenomenon except we have this new digital platform and algorithms.
Western countries been buying products, wasting food and polluting the Earth for over 200-300 years since Industrial Revolution happened, so isn’t that already destroying the Earth? Western countries also ships tonnes of waste plastics, scrap paper and discarded textiles to China for us to recycle and recently the government has decided to finally ban importing waste.
thank god, a clear mind!
Matheus Soares China has an very high saving rate and they don’t need you to tell them that they should only buy what they “need”, but this is very bad for the economy, and even more so for the chinese economy since it wants to reduce dependancy on foreign trade for obvious reasons.
Keep them shopping, so they can’t be thinking. And, the majority of spending, is just low self-esteem individuals, trying to impress others.
The Fuzz ah yes all Chinese are brain dead, though not as dead as you
Becouse people buy bread to impress others… Do you think that somehow consumers only spend to impress? That is ridiculous
We need to consume less
i will believe in you if you show me your empty home
Of course I am guilty myself. And less doesn’t mean ‘nothing’.
Kinda sad.
VICXFB why?
Trey Wallace Why should it be good to buy everything, even if you don’t need it. Every product you buy must be produced and such an impulsive shopping just can’t be sustainable.
I am very happy to hear that.
stay in Stone Age, would be perfect for you.
这…还是呆在中国好
and yet china says it’s not consumerist or capitalist. hm.
Don’t see you commenting around those ppl in this section referring to China as a communist state. hm.
It has been saying it wants to push to be a consumerist economy for years, it just says that it wants to maintain a healthy level of socialism powered by a strong economy… “Capitalism” though is a bit of a soft spot…
Only the US gets to define what consumerism is ? Lol
World’s best consumers’ economy cared for by a socialist government.
China has said multiple times that it wants a capitalist economy but socialist everything else
YAY LET’S MAKE MORE TRASH ALL THE TIME FOR NO REASON
its hilarious how some americans and europeans complaining when they actually doing the same thing, may be in lower level, cause they they don’t population of a billion..
Fahim 527 lol true
lower level?you kidding?see it by yourself ,do not always trust media
Modern China was built by the sweat, blood, tears and sacrifice of Chinese people to turn a poor, war-torn, starving country, into the world’s 2nd largest economy, defended by army with world’s 2nd largest military expenditure, as well as potential rival to USA, in only 30 years.
She talks about this like it is a good thing…
she’s explaining facts and asking for people to think about it. maybe if you watch it again you will understand.
drout What makes you think I don’t understand now? My observation is not mutually exclusive from her presentation.
balduran2003 I know.. It’s so disturbing and sad..
No she’s explaining selected facts and doesn’t mention the protectionism and lack of privacy that exists.