The joy of shopping — and how to recapture it online | Nimisha Jain

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Shopping is about more than just what you buy: it's a treasure hunt to discover something new, a negotiation to get a great deal, a time to catch up with friends and family. But for many, online shopping has turned the experience into an impersonal, unsatisfactory event. Is there a way to bring back the magic? With exciting examples from companies in India, Thailand and China, consumer expert Nimisha Jain introduces us to "conversational commerce," a new retail model that combines the convenience of a digital experience with the personalized touch of a real, human interaction.

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24 Comments on The joy of shopping — and how to recapture it online | Nimisha Jain

  1. 1830’s books written about the human species overcoming the need for money and abolishing global poverty with the intelligent use of science and technology. 2021 = this utterly insane video “yay shopping!!” Repulsive society and cultural value system.

  2. “The joy of shopping”, definitely worth a TED talk.
    Next topic: How to produce less garbage.
    Inconsistency? Not a problem for TED.

  3. Buy local when you can. Grow your own when you can. Only buy essentials. Buy small business and avoid big names. Read labels. Stop supporting monopolies. I hate shopping

  4. This tedtalk is “how to keep connecting consumerism with humanity” which isnt great

    A better solution would be to create places for human connection. VR would also help with that as well since there are infinite resources thus more ways to create and share. IRL community centers would be better and people could create more personalized wears.

    All this model in the tedtalk does is force people to sell items they dont care about for someone with the money to buy a lot of items aka forcing the poor to be the best at comforting the rich’s need for material hoarding

  5. This must be the worst Ted-talk ever. Encouraging to consume and buy more unnecessary crap? And presented by a person from India, a country that has enough environmental issues? Those items that she has shopped has probably been manufactured with child labor.

  6. Shopping shouldn’t be a “joy”,rather it should be done out of necessity…no wonder consumerism is destroying our world.

  7. I thought TED was more about helping yourself and helping others, cool ideas. But just reading the title, I’m like…naaaah I don’t need a well edited explanation as to why I should be more shallow, materialistic or superficial

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