TikTok, Instagram, Snapchat — and the rise of bite-sized content | Qiuqing Tai

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Short videos — 60 seconds or less, made and shared on apps like TikTok, Snapchat and Instagram — are more than just a fun way to pass the time; they've transformed how we work, communicate and learn. Digital strategist Qiuqing Tai explores the explosive rise of bite-sized content and forecasts its promise as an economic and social force.

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36 Comments on TikTok, Instagram, Snapchat — and the rise of bite-sized content | Qiuqing Tai

  1. Short videos distract people. People don’t really want to understand something, they are becoming lazy, they just trust people who have many likes. This is not normal…

  2. For every positive example she mentions there are hundreds of drawbacks. Our brains are not suited to be overloaded with small bits of information over and over and over again. We don’t even know what exactly this is doing to our brains because the science is in its infancy but I highly recommend watching the Social Dilemma for a start.

    • @Youngg__Chris do not listen to this guy please.
      He is clearly right about THE FIRST PART OF THE MESSAGE. but on the 2nd part there are only bullshits. The Social Dilemma is one of the worst movies ever made that are made only to show boomers what they want to see and scare ppl about those really sensitive topics. please get real informations not those from such a bad movie. thx.

  3. But also the rise of podcasts with 1-2 hours long episodes for those with longer attention span. Not to mention binge watching entire series within days on Netflix. I find myself more attracted to longer video (or sound only) content where I can truly get immersed.

  4. This is not a good way to learn intelligence, for sure.
    It is bad for smart minds, really these platforms are advertising and full of fakers.

  5. You know what I’m starting to see around here, is undeveloped, unevolved pond scum; totally convinced of their own superiority, as they scurry around in their short, pointless lives with egos as big as the universe itself.

    • Because surely your attempt at using big words to scornfully put others down is a sign of intelligence from your part, not a sad pathetic attempt at trying to convince yourself that you’re better than anyone else here because your ego is so unbelievably fragile that you must constantly maintain the illusion that you’re on the high horse, lest your whole sense of self would shatter.

    • @Slightly Slanted Sleuth 
      At no point in your rambling, incoherent response were you ever close to anything that could be considered a rational thought. Everyone in this thread is now dumber for having read any of it. I award you no life points and may God have mercy on your soul.

  6. This is incredibly one sided. Is this even a TED Talk? Seems more like an ad for these platforms. She’s just listing statistics with big numbers that make these things seem good, but are misleading. Shocker… she works for a leading internet company. This was a marketing video, nothing more.

  7. I disagree.
    Those shorts videos are decreasing our attention span. It is already very low (about 7 sec. i think, but im not sure). And it will decrease further if these shorts become even more present. Already many people have problems to concentrate. These videos would make that even worse.

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