In this episode of the Tony Robbins Podcast, we are bringing you to Business Mastery – where Tony interviews the business leaders behind some of today’s fastest growing companies. You’re going to have a front-row seat as Tony sits down with Dana White – the current president of The Ultimate Fighting Championship, or UFC, and the man that took the once-fledgling organization from near bankruptcy to a globally popular multi-BILLION dollar enterprise.
Outspoken, charismatic and unabashedly unapologetic, it’s fair to say that there are not many leaders of major sporting organizations quite like Dana White. Coming from humble beginnings in the Northeast, his fight to the top was an unlikely one – and nothing short of a roller coaster ride.
Dana talks to Tony about the serendipitous mix of events that catapulted him from the bottom, all the way to the top of the UFC – and the risky decisions he made along the way that led the UFC to its ultimate comeback. Like the decision to embrace regulation instead of run from it, to move away from Pay-Per-View and broadcast fights on free TV, and perhaps the biggest decision of all, the one that changed the face of the sport – to allow female fighters into the organization.
Dana has achieved success on a massive scale – he sold UFC for a whopping $4 billion back in 2017. But his fight isn’t over – and as he tells Tony in this special interview, he feels he hasn’t even scratched the surface of his total impact.
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Tony Robbins is a #1 New York Times best-selling author, entrepreneur, and philanthropist. For more than 37 years, millions of people have enjoyed the warmth, humor and dynamic presentation of Mr. Robbins' corporate and personal development events. As the nation's #1 life and business strategist, he¹s called upon to consult and coach some of the world¹s finest athletes, entertainers, Fortune 500 CEOs, and even presidents of nations.
Tony Thank You. Solid Source Of Inspiration You Are….All The Very Best Wishes!
Dana e tony os melhores
Its all about the money for tony now. thank you for demonstarting how an obnoxious ego looks like and that power corrupt. ;-/ UNSUBSCRIBED
His videos are free. If you dont like the videos dont come back!! Use common sense !!
Tony still coaching with your team, got me to start my own, could use some feedback on YouTube from you and my fellow racing fans! Remember the little people T.R.!
Never give up on your passion !!
Looks like Tony is really milking the sociopaths of UFC for all their worth. First McGregor and now Uncle Dana. Real stand up people. Epitome of human virtue and integrity. Way to go Tony. We are all proud of you delivering truth and celebrating these er….. individuals. On the more serious side, there is so much factual inaccuracy and straight up BS from Dana, which cannot tell the truth at gun point that to pretend this is some kind of stand up citizen we should model for our business is insulting to viewers intelligence. I would urge people who care about their character, to do their do diligence on UFC as organization and Uncle Dana before thinking this is business mastery worth following. The true mystery is how this capitalistic despot is not in prison yet. But I leave that up to you to figure out. Tony was always shady to me, but in recent years he went straight up disgusting prettiness hungry for power and money. No better than Dana. And this guy claims he feeds the hungry because he cares. Ha! Good one Tony.
@Krunoslav Stifter I have absolutely no problem with your point of view. Thanks for the elaboration!
@Sergey Nikitin My pleasure. Thanks for asking. Cheers!
Would be much better with video
https://www.youtube.com/watch?v=hQ8smKskDT8&t=851s
5:45 !!
🙂
Donald King, Michael Luther King, Larry King, Jeffery King, Nat King Cole, F. King Alexander? Change the K to an S. – Theodore Alexander Vegh, B.S.
I am a huge Tony fan. So I have no idea why he is featuring UFC in his podcasts. This sport is highly dangerous and causes severe neurological damage to its participants. This is a product that kills when used as intended.
wonder who is the guy from china dana mentioned
Tony is the type of dude to… oh wait wrong one