The anti-CEO playbook | Hamdi Ulukaya

Profit, money, shareholders: these are the priorities of most companies today. But at what cost? In an appeal to corporate leaders worldwide, Chobani founder Hamdi Ulukaya calls for an end to the business playbook of the past — and shares his vision for a new, "anti-CEO playbook" that prioritizes people over profits. "This is the difference between profit and true wealth," he says.

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20 Comments on The anti-CEO playbook | Hamdi Ulukaya

  1. Corporate America is all about profits. . Return of investment vs the return of kindness the later goes a long way. Very well spoken @hamdiUlukaya

  2. If I could applaud by clapping behind my screen i would do so NO I AM CLAPPING SAT HERE ON MY OWN WELL DONE !!!!!!!!!!!!!!!!!!!!!!

  3. This is the second time I’ve seen him speak. What am amazing human being. Think what the world would be if most companies shared his vision and heart ❤️

  4. This guy has the opposite mentality of Amazon. Caring about people and employees… Shouldn’t be as controversial as it is. Great TED talk.

  5. My heart stopped when I heard “Chobani”. I eat so much of that brand, and hearing it’s origin story made me so happy.

  6. Ive seen his previous talks about how he created his company from the ground up in detailed and I was amazed. We need more people like him. Every time I watch him speak, it really affects me so deeply and emotionally. Amazing talk as always! Huge respect! Hope we all got the message he was trying to deliver to us.

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