The counterintuitive way to be more persuasive | Niro Sivanathan

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What's the best way to make a good point? Organizational psychologist Niro Sivanathan offers a fascinating lesson on the "dilution effect," a cognitive quirk that weakens our strongest cases — and reveals why brevity is the true soul of persuasion.

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22 Comments on The counterintuitive way to be more persuasive | Niro Sivanathan

  1. This is the “broken dishes” experiment related by Daniel Kahneman in “thinking fast and slow”. See part 2 chapter 15. Really eye opening.

    • yeah that bit was very un-relateable to me. I can imagine a set being priced that much, I couldn’t imagine ever buying it though. Seems like a product for the fool & their money demographic.

  2. You certainly see it all arguments, where the other party focuses only on the weak arguments, ignores the strong ones, and may even add an ad hominem.

  3. I am a Japanese. I’m not good at listening, so this video was very educational. It’s very easy to hear. And the material is very beautiful and the way of speaking is cool. I will come here again

  4. This is dumb. The dinner set is viewed as less because pieces being broken implies the set was mishandled and the “fine” pieces could be imperfect as well.

    Tom is viewed as performing lower in scholastic achievement because retention per hour of study is different for each person, and Tom has distraction such as his siblings and grandparents. Additionally, billiards are often looked upon by society as lower-level, seedy activity which implies a lower IQ.

    • Yeah it’s interesting but I think impractical for any practical use in the real world. The pharm ads are different, definitely sketchy and intentional emotional manipulation as all marketing is but with a more serious impact than a Cheetos commercial, and should not be allowed.

  5. Women know that by writing a long text to a man, he will only read one sentence and will stop focusing on the rest 😀 ….we still do that none the less. Brilliant talk. Always good to remind ourselves about such things

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