Why the secret to success is setting the right goals | John Doerr

Our leaders and institutions are failing us, but it's not always because they're bad or unethical, says venture capitalist John Doerr — often, it's simply because they're leading us toward the wrong objectives. In this practical talk, Doerr shows us how we can get back on track with "Objectives and Key Results," or OKRs — a goal-setting system that's been employed by the likes of Google, Intel and Bono to set and execute on audacious goals. Learn more about how setting the right goals can mean the difference between success and failure — and how we can use OKRs to hold our leaders and ourselves accountable.

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23 Comments on Why the secret to success is setting the right goals | John Doerr

  1. *Why did TED delete a video titled “Pedophilia is a natural sexual orientation?”* You can find it elsewhere on YouTube.

  2. You can’t expect the same system to work differently. The people making decisions will keep making the same ones as long as the incentives etc. remain the same. People do things for reasons and nothing will change unless there’s a shift in motivations.

    • His anecdote about chrome’s success is an obscene example to relate and doesn’t show any connection about why the objective was right or led to success. He said fucking nothing the entire video.

  3. I was told how important it is that goals be measurable. But now I know, it makes us shallow too cuz there are too many invaluable things in the world that we should give credits to.

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